CrescentRating has published a new guide which promotes accurate and consistent use of terms in the Halal travel market. Over 150 terms and concepts have been entered and validated with regular updates planned as the market matures.
Users can obtain a quick list of terms through the glossary which has been divided into sections for easy navigation. It has been published as a free downloadable e-book with plans to make it an online resource in the near future.
With halal travel now worth billions annually, the need to understand these terms is becoming more important as the industry aims to capitalize on a sector projected to be worth $200 billion by 2020.
CrescentRating says understanding these terms is imperative for all travel-related businesses looking to benefit from the growth of this market such as tourism boards, Government agencies, hotels, restaurants, attractions, airports, airlines, cruises and spas.
“Embracing the Halal travel phenomenon is now a key focus of growth across the industry for both OIC and non-OIC destinations,” CEO of CrescentRating Fazal Bahardeen said.
“With an increasing number of destinations and services looking to attract Muslim traveler, there is a need to better understand the terms used to describe the market needs and practices related to this segment.”
The glossary includes terms which provide an overview of Halal travel and its core values. Each of these has been defined in the context of lifestyle and travel.
This e-book also covers faith-related terms used to describe the needs and practices of Muslim travelers. The first edition of the glossary is now available in English with plans to publish it in other languages in the future.
The MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2015, which is the most comprehensive research that has been released on the sector, revealed that in 2014, the Muslim travel market was worth $145 billion with 108 million Muslim travelers representing 10% of the entire travel economy.
This is forecasted to grow to 150 million visitors by 2020 and 11% of the market segment with a market value projected to grow to $200 billion.
The new glossary, available as free downloadable e-book, includes over 150 key terms and expressions which are provided with context. The concepts are classified by 16 subject fields which include fully validated content.
First edition was released in English with plans to publish the glossary in multiple languages in the near future.
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